Welcome to my portfolio!
Telling stories that resonate starts with vision. Mine is making everyday challenges—from managing a chronic illness, to trying a first-of-its kind gene therapy, to shrinking gaps in health equity— a little more possible by using words that convey empathy and authenticity, and that empower people to trust in themselves.
I’m a hungry reader, after all, and these are what my favorite novels do for me.
Patient Support Program Concepts
The vision: inviting, empowering, and authentic support for the sickle cell community.
The outcome: 2 concepts in market research during my first 6 months as a copywriter.
The Power of Connection
Let’s Connect
More Concept Work
The vision: Pharma advertising that’s unexpected, human, and bold.
The popular-for-TikTok “split-screen duet” format, made into an ad for a pill for relapsing MS
Spearheading this project with the backing of senior creative leadership at my agency, I worked closely with an art partner to come up with a bold site that would activate doctors to reflect on their current practices and change their behavior.
From idea inception to launch, I built a team to bring a pro bono campaign championing health equity for Black pregnant women to life. GAP-SPIRIN addresses the gap in maternal health outcomes for Black women by directly targeting doctors with a message to meet the needs of their Black patients. Gapspirin is a real medical tool as well as a call to action—stop systemic racism and “close the gap” in preeclampsia care leading to preventable deaths for Black mothers.
